In 2019, Amazon had 3 million active sellers, with 10% of them making over $100,000 in yearly sales. While it does take some hard work to get started, there’s plenty of opportunities to make a lucrative living off of e-commerce. Maybe these numbers have sparked your interest and you’ve been researching ways to sell on Amazon and promote your service, such as managed SEO services. One of the things you may have come across is Amazon Vendor Central.
Are you wondering what it is? Then keep reading. We’ll give you all the information you need on it.
What Is Amazon Vendor Central?
It is a platform where you can sell your products directly to Amazon instead of the consumers. So instead of a seller, you become a supplier.
Whether you’re new to the game or are tired of dealing directly with customers, using Amazon Vendor can be a great way to still sell your products but without having to interact with customers.
Plus, it’s a more steady stream of revenue. When you sell your products directly to consumers, you may be left worrying about stock.
But with Vendor Central, since Amazon buys the stock from you, you won’t have to worry getting rid of inventory. As soon as it leaves your hands, it’s Amazon’s to worry about.
Features of Amazon Vendor Central
Your account on Amazon Vendor Central will give you access to a number of features, such as the ability to look at your orders. Here, you’ll receive the purchase orders and provide shipment information. You can also check the status of the order.
Below are some other features on this platform:
- Items: Upload pictures of your merchandise, edit the costs, and enter product-related information for Amazon to see.
- Payments: Find your invoices and remittances here.
- Merchandising: Access Amazon Vine and A+ Content, which are used to market your merchandise.
- Advertising: This used to be Amazon Marketing Services (AMS). Use the Advertising Console to manage your ad campaigns.
- Reporting: Find reports in both Amazon Vendor Central and Amazon Retail Analytics (ARA). Use these to get direct insight into how well your business is doing.
Is It the Same Thing as Seller Central?
No, Amazon Vendor Central is not the same thing as Seller Central. It is a completely separate first-party platform, as they sell your product directly to the consumer.
This is different to Seller Central, where you’re the person selling to the consumer. Because of this, this makes Seller Central a third-party platform; you’re using Amazon as a platform and the customers aren’t getting products from Amazon itself.
With Seller Central, you have to deal with the whole selling process on your own. From listing the product to packing and shipping the items, these are all tasks you’re responsible for. You’ll also have to deal with customer support.
On the other hand, with Amazon Vendor Central, all you need to do is fulfill their orders and ship them the products. For many vendors, this means less hassle.
How Do I Get Access to Amazon Vendor Central?
Amazon Vendor Central is not available to every single seller. It’s an exclusive program that’s invitation only, which means you can’t even apply to be part of this platform.
What you’ll have to do is wait and hope you’ll get an invitation email from Amazon. Usually, they invite people who have existing brands with strong demand, exceptionally successful marketplace sellers, and exhibitors they’ve seen at trade shows that have products that sell very well and are attractive to consumers.
After you receive this invitation email, you’ll have to respond back saying you’re interested in Amazon Vendor Central. They’ll then explain how it works and also show the terms and conditions.
You’ll also receive an email with an offer from Amazon of how much they’re willing to buy your product for. Unless you’re a vendor manager or a large brand, you usually won’t receive any wiggle room to negotiate. You either take it or leave it.
How Does Amazon Vendor Central Work?
Once you have an account set up it’s very easy to get things going.
You’ll have to wait for Amazon to send you a purchase order list. Do note that you may not necessarily get one right after your account’s set up.
This is because it’s an automated process that’s based on sale history and current demand. Once the certain criteria’s hit, then Amazon’s automated system will send you an email.
When you get the order, you’ll then send your required inventory over. Finally, Amazon will pay you for that order.
Typically, you’ll receive orders every Monday on a weekly basis. This is because Amazon likes to order small and often, rather than large and occasionally. That way, they have enough merchandise to sell without running out or being overloaded with excess stock.
Reap the Benefits of Amazon Vendor Central
If you’ve received an invitation to use Amazon Vendor Central, it’s always worth it to try it out.
Do keep in mind that Amazon Vendor Central isn’t necessarily the best program for you. But again, since it’s invitation-only, it won’t hurt to at least explore this option and see if it helps you with your sales.
Once you’ve gotten a good idea of how Amazon Vendor Central works, you can always make the commitment to stick with it. Or you can switch back to Seller Central; no harm, no foul.
Need more help with your e-commerce business? Then get in touch with us now for a free consultation. We can improve your SEO strategy to generate significant digital growth!