Before making a purchase, many of us head to Google to research features, competitors, and prices.
90% of consumers haven’t made up their mind when they run a search using Google. With a strong search engine optimization (SEO) strategy for 2020, you can take advantage of these moments. Also known as micro-moments, these are touchpoints when you can influence consumers to make a sale.
Trying to achieve the fastest SEO results for your company? By stepping up your SEO strategy, you can attract more people to your website. Then, you can turn those visitors into brand new sales!
Ready to create a smart SEO plan for 2020? Keep reading to discover the 10 steps you need for a strong SEO strategy.
1. Know Your Audience
Before you can start using these SEO strategies, you need to know your audience, first.
After all, these are the people you’re trying to target! They’re the ones looking for your content for the answer to all their problems.
As you develop your SEO plan, consider your customers. What questions are they asking? What problems can your product or service solve for them?
While learning about your audience, determine:
- How they’re asking their questions
- What concerns keep your customers up at night
- What keywords overlap in their questions
The better you know your audience, the easier it is to create content they need. Creating content your audience can rely on will turn you into a relevant resource. Your SEO ranking will improve as more people click on your blog posts and website content.
Start making a list. Write out the questions and concerns your audience has on a regular basis.
As you start making this list, consider splitting your questions up into categories.
Using categories can improve user experience on your website (more on this below). That way, it’s easier for people to find content that matches their concerns.
For a little extra help, try using Google Trends or Google Keyword Planner. Both of these tools can help you determine what your target customers are searching for. These tools can help you see how people are typing their search queries, which can also impact your SEO.
2. Ramp Up Your Research
Once you know who your customers are and what they’re searching for, expand your research.
Using the list from the above step, type your keywords and search queries into Google. See what related searches appear as a result. You can use these related searches to create a list of blog topics.
Next, look at the results that appear at the top of the page.
These are your competitors. Go ahead and explore these blog posts.
What do you like about these posts? What can you improve? Remember, you have your own experience and expertise.
You can use these competitor blog posts to inspire your own ideas.
Remember, it’s important your content stands out from the rest. Make sure to add your own brand voice and expertise into your content. That way, your readers will choose to trust your blog posts over anyone else’s.
3. Consider Your Content
Once you know what topics to cover, get creating!
To generate the fastest SEO results, content creation is essential. If you’re not much of a writer, that’s okay. You can also post different types of content on your blog, such as:
- How-to guides
- White papers
There’s tons of content to choose from. However, it’s important to prioritize your audience and what they need. The content you create should answer your audience’s questions and provide them with helpful resources to solve their problems.
With each piece of content you write, consider two things:
- What’s the purpose of this piece?
- Does it help my customers?
For a successful SEO plan, you need helpful, unique, and relevant content. Otherwise, no one will read it!
When possible, narrow your content’s focus. Having a specific intent in mind will make it easier for readers to find the answers they’re looking for.
Feel free to recreate your content. For example, if you’ve made a lengthy blog post, break the sub-topics into short videos. In addition to expanding your content, this will also help break apart your customers’ searches with various keywords.
4. Don’t Neglect Density
Once you’ve created your content, you need to optimize it using your keywords.
During this step, it’s important not to stuff your content with your keyword. Keyword stuffing is considered a black hat SEO tactic that could penalize your content.
Instead, try to include your SEO keyword in the:
- Opening paragraph
- Closing paragraph
- Within the content
- Within an H2 heading
- Image alt tags
It’s also important to make sure your keyword reads naturally within the content.
Plopping your keyword into a random sentence will make your content awkward to read. Remember, your optimizing your content for readers and for search engines.
Instead, make sure the keyword flows naturally within the content. Otherwise, it will look awkward to human readers and bots alike.
5. Recognize Voice Search
By 2020, 50% of all searches will be through voice-activated devices. In other words, more people are using Siri, Alexa, and “Okay Google” when they search. As more people depend on their smartphones, they’re more likely to use voice search than typing their questions into a search engine.
This can change how the search queries read.
As smartphones change search behaviors, your SEO strategies need to keep up!
In order to generate the fastest SEO results this year, you need to optimize your content for voice searches.
Think about how people ask questions aloud. Instead of a keyword such as “flowers for Mother’s Day,” the search might read “What flower shops sell Mother’s Day bouquets?”
Your research can help inform how to phrase these searches.
6. Love Your Links
Links are an important component of a successful SEO plan.
When you create content, try to include internal and external links.
Internal links are URLs that link to your website. External links, on the other hand, link to another company’s website.
Internal links will help improve traffic on your website. External links will help you leverage the reputation of other high-ranking sites.
Guest blogging, or writing on someone else’s website, can also help you generate more site traffic.
Including these links can also help improve your content’s click-through rate (CTR). The CTR depends on how many people click on your content. This data can tell search engines that your content is helpful.
Dwell time is another important metric. This data depends on how long people stay on your website. Longer dwell time indicates people are reading your content.
With a higher dwell time, search engines like Google will consider your content as valuable to readers.
7. Up User Experience
For the fastest SEO results, you need to check your website.
Is your site easy to use and navigate? Do the pages load quickly, or do people have to wait around a lot? A positive user experience will encourage people to stay on your website and explore.
As a result, you’ll improve your CTR and dwell time, too!
Here are a few ways to improve your website’s UX:
- Make sure pages load quickly
- Enable HTTPS protocols for your website (improving security)
- Use page titles, structured URLs, alt-tags, and meta descriptions
- Optimize images
- Ensure font sizes and colors prioritize legibility
Google looks for secure websites, so make sure HTTPS appears in front of your website’s URL.
8. Stay Social
Social media can also help you generate the fastest SEO results possible.
Promote your content on social media to attract more people to your website. Make sure to feature your keyword within the caption. This will help readers recognize the purpose behind your content.
Use hashtags to attract relevant people to your content and website.
By adding social media to your SEO plan, you can boost your site traffic. Higher traffic to your pages will show search engines you’re attracting readers.
9. Step Up Snippets
Snippets are a great way to enhance your content on search engines. These appear above the number one organic result, allowing you to catch someone’s eye on a search page.
Featured snippets can appear as:
- YouTube videos
Make sure your content answers questions clearly. In addition to driving more traffic to your website, snippets will also boost your position. As a result, you can appear more credible than your competitors.
10. Make Sure It’s Mobile
Finally, make sure your website is optimized for mobile devices.
Remember, more people are searching on their smartphones. People are even checking Google to compare products while they’re in store.
However, it’s difficult to read your content on their phones if customers have to pinch and zoom to read large paragraphs.
Optimizing your site for mobile devices can improve the user experience for these searchers. Google also uses mobile-first indexing when determining rankings, so don’t neglect this step!
Speeding Up Search: 10 Tips for the Fastest SEO Results
It’s time to speed up your SEO! With these 10 tips, you can generate the fastest SEO results in time for the new year. Make sure to check in with your customers to provide them with relevant content, too.
Need help? Contact us today to get started!